This documentary is about a deli man, the Ziggy of Kenny & Ziggy's in Houston, TX, really David Gruber, a professionally trained chef following in the footsteps of his grandfather who started the Rialto Deli in Manhattan in 1933. David is a 3rd generation deli man. The documentary presents the history and sociology of delis interspersed with brief interviews of owners, patrons and 1 waiter. We visit one of David's purveyors for whitefish.